Copy is an advertising term which refers to the words in an advertisment, such as the spoken sections in a voiceover demo or the printed text in an advertisement.
Copy is generally written by copywriters. A copywriting portfolio should contain scripts on on-air work, as well as audio samples in the case of a web portfolio, as well as examples of any print advertisements.
- Advice for copywriters on how to utilize a portfolio
- Suggestions on writing copy for voice-overs